| Title | Story of an Enigma |
| Agency | HoC Dubai |
| Campaign | Story of an Enigma |
| Advertiser | BMW |
| Brand | BMW XM |
| Date of First Broadcast/Publication | 2023 / 1 |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Media Type | Digital |
| Length | |
| Managing Partner | Natalie Shardan |
| Client Services Director | Rawida Saade |
| Business Director | Karim Mroueh |
| Head of Strategy | Frances Bonifacio |
| Chief Creative Officer | Akhilesh Bagri |
| Executive Creative Director | Nishant Shah |
| Creative Director | Andre Couto |
| Associate Creative Director | Kenneth Barnes |
| Associate Creative Director | Aashna Gopalkrishnan |
| Copywriter | Nehal Salah |
| Copywriter | Zein Sadedin |
| Associate Creative Director | Rana Ahmad |
| Senior Copywriter | Fatimah Sanba |
| Digital Art Director | Yasir Ali |
| Finishing | Noushad Palempadiyan |
| Senior Account Manager | Gonca Gorgulu |
| Account Manager | Tania Zebian |
| Agency Producer | Geetika Sood |
| Production Company | Boomtown |
| Director | hadi |
| Director of Photography (DOP) | Grimm Raoul |
| Executive Producer | Shane Martin |
| Executive Producer | Bruce MacDonald |
| Producer | Luke Morcos |
| 1st AD | Michael Alan Hoyte |
| Editor | Mannu Singh |
| Editor | Javier Ramos |
| Colorist | Pana Argueta |
| Online Artist | Suresh Nair |
| Sound Design Company | MangoJam |
| Production Manager | Georges Khalaf |
| Production Coordinator | Kim Mantua |
| Production Coordinator | Ben Besmonte |
| Production Coordinator | Walid Wazir |
| Focus Puller | Matthew Macdonald |
| 2nd AC | Rian McLoughlin |
| Sound Engineer | Simon Charles |
| DIT | Saul Barran |
| HMUA | Merve Cangokce |
| Wardrobe Stylist | Celia Jane Ukwenya |
| Wardrobe Assist | Sarah Manaal |
| Art Director | Jing Jacinto |
| Props Master | Tamaryn Baker |
| Consultant | Shemsah Musabih |