Billy Boy - "Love Crossings" by Golden Award of Montreux 2021
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| Title | Love Crossings |
| Brief | When two people meet each other, one thing should always come along: a condom. That’s why one of Germany’s leading condom manufacturers, BILLY BOY says: love each other – but safely! Sex is healthy and important – now more than ever. Even in the strictest lockdown one more “sex buddy” beyond your own household is still allowed and highly recommended. So especially during corona, we shouldn’t forget about protection and endanger our health even more.We created an OOH campaign to remind people of safer sex, exactly where two have always met each other: at street crossings named after people’s first names, located all over Germany. This way, Anne & Heinrich meet on the intersection of Annenstraße (“Annen street”) and Heinrich-Heine-Straße (“Heinrich-Heine-Street”) in Berlin and David & Erich meet on the corner of Davidstraße (“David street”) and Erichstraße (“Erich street”) in Hamburg, etc.Headline mechanic translation: Always there, when “name 1” and “name 2” meet each other. Tagline translation: BILLY BOY – Love each other |
| Agency | Serviceplan Campaign |
| Campaign | Love Crossings |
| Advertiser | Mapa Spontex |
| Brand | Billy Boy |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Entrant Company | SE......LAN G....NY Subscribers Only |
| Media Agency | ME.....US G....NY Subscribers Only |
| Film Production | NE....ST Subscribers Only |
| Global Chief Creative Officer | A..x S...ll Subscribers Only |
| Executive Creative Director & Partner | T...as H...n, M...us K...er Subscribers Only |
| Managing Director & Partner Consulting | F....an K...tz Subscribers Only |
| Senior Art Director | S..e M...e H....ts H...en Subscribers Only |
| Senior Copywriter | M...s Ad....zel Subscribers Only |
| Editor | P....pp Tr.....er, D...el H..l Subscribers Only |
| Final Art Specialist | Nil.......tian Sp....ng Subscribers Only |
| Managing Director | C....in H...t Subscribers Only |
| Managing Director | Ch.....na Li....a, M....na K...rt Subscribers Only |
| Strategist | Do....ee R..n Subscribers Only |
| Designer | C....in ..n ..r H...en Subscribers Only |