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Golden Award of Montreux

Creative Award
Montreux, Switzerland
Fondation Anne de Gaulle - "Anne de Gaulle" by Golden Award of Montreux 2023

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TitleAnne de Gaulle
BriefBACKGROUNDIn 1946, Charles de Gaulle, a world-famous figure, created the Anne de Gaulle Foundation as a tribute to his disabled daughter. Nearly 80 years later, the name of the famous General de Gaulle still carries the same weight, but the Anne de Gaulle Foundation is much less well known.THE GOALTo give this cause and the Anne de Gaulle Foundation the visibility they deserveand making French society reconsider mental disability and inclusion.THE IDEATo rename Paris-Charles de Gaulle, Europe’s leading airport, to Paris-Anne de Gaulle Airport.WHAT WE DIDFor International Day of Disabled Persons, we renamed Paris-Charles de Gaulle International Airport after our namesake’s daughter, Anne de Gaulle.On the front of the terminal, road signs, indoor screens, luggage trolleys, and tickets, and even in the planes, announcements informed travellers of their arrival at Paris Anne de Gaulle Airport.The event was also an opportunity to welcome foundation residents to their airport, where they could observe our staff on the job, while also sharing best practices with them to accommodate disabilities.A awareness campaign that reached millions of people in France and around the world, up to the French Minister of Transport himself.+200 published articles+50M total reach+€1M earned media
Agency
Campaign Paris-Anne de Gaulle
Advertiser Fondation Anne de Gaulle
Brand Fondation Anne de Gaulle

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