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Creative Award
New York, United States
PUMA - "The 9’58 Biography" by CLIO Awards 2019

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TitleThe 9’58 Biography
BriefIn 2009, Usain Bolt broke the 100 metre world record and made history. Ten years later, a book was created as a tribute to the world's fastest man. But Bolt's biography could be no ordinary book. It had to be as fast as him. So it’s also a flip book that turns into 9.58 second animation recreating the iconic race. It was delivered to 100 racing fans and influencers, and of course presented to Usain Bolt himself.
Agency
Campaign The 9’58 Biography
Advertiser Puma
Brand PUMA

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