YWCA - "Add The M (126s)" by CLIO Awards 2023
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| Title | Add The M (126s) |
| Brief | Have you ever wondered why men’s sports are just called sports, but women’s sports are called women’s sports? We did. So, we worked with YWCA’s across Canada to add the missing M to men’s sports logos and start a conversation about gender equity in sport. |
| Agency | Rethink Communications Inc. |
| Campaign | Add the M |
| Advertiser | YWCA |
| Brand | YWCA |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Entrant Company | R....nk Subscribers Only |
| Client | Y..A M...o Va.....er Subscribers Only |
| Chief Creative Officer | A...n St....an Subscribers Only |
| Executive Creative Director | M..e D....ck Subscribers Only |
| Creative Director | L..a R...rs Subscribers Only |
| Head of Art / Creative Director | J..l H...by Subscribers Only |
| Associate Creative Director / Art Director | S..e D...z, Subscribers Only |
| Associate Creative Director / Art Director | H...ey H....ey Subscribers Only |
| Associate Creative Director / Writer | Ja.....yn P...nt Subscribers Only |
| Chief Strategy Officer | S..n Mc....ld Subscribers Only |
| Strategy Director | N...le R....ky Subscribers Only |
| Producer | T...sa B...ey Subscribers Only |
| Producer | K..e H...s Subscribers Only |
| Studio Artists | B..d K...r Subscribers Only |
| Studio Artists | T..d B....tt Subscribers Only |
| Editor | T...r E....ac Subscribers Only |
| Editor | T...as M...en Subscribers Only |
| Audio House | G....on M...c Subscribers Only |
| Developer | B..d St.....on Subscribers Only |
| Developer | S...e ..m Subscribers Only |
| Group Account Director | ..t M...en Subscribers Only |
| Account Director | K....dy Cr....rd Subscribers Only |
| Account Manager | N...le Ke....an Subscribers Only |
| Account Manager | J...ie D...nd Subscribers Only |
| Strategic Communications Lead | Me....th Mo.....ery Subscribers Only |
| Account Director | S..a Le......yer Subscribers Only |
| Editorial Lead | L...ne G...ge Subscribers Only |
| PR Coordinator | K....yn V..n Subscribers Only |
| Director, Advocacy and Communications | ..y J....ka Subscribers Only |