Canac - "Dignity Denim" by CLIO Awards 2024
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Canac - "Dignity Denim"
- Brand: Canac
- Country: Canada
- Advertiser: Canac Hardware Stores
| Title | Dignity Denim |
| Brief | The butt-crack is a universal reference when it comes to plumbers. Jokes about it are demeaning to their job. Canac has therefore developed a new kind of jeans to protect the dignity of their wearers by covering up their backsides when they bend over : the Dignity Denim. With this first ever butt-breaking garment, the Quebec hardware store is keeping its promise to help for real. |
| Agency | lg2 |
| Campaign | Plumber Butt |
| Advertiser | Canac Hardware Stores |
| Brand | Canac |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Agency | ..2 Subscribers Only |
| Client | C...c . P....ck De....e, M....ssa G....he Subscribers Only |
| Production Company | N..a F..m Subscribers Only |
| Post-production Company | S...io �....ment Subscribers Only |
| Sound Studio/Engineering | S...io Ex.....ion Subscribers Only |
| Media Agency | Mé......ance . Ma....le Ru....nd Subscribers Only |
| Media Agency | Mé......ance . S...ie Sa.....au Subscribers Only |
| Media Agency | Mé......ance . So....na Ka.....he Subscribers Only |
| Chief Creative Officers | M..c F....n, ..c .u S...t Subscribers Only |
| Creative Direction | ..c .u S...t Subscribers Only |
| Copywriting | Fé.......oine Be.....lle Subscribers Only |
| Art Direction | V....nt B....rd Subscribers Only |
| Strategic Planning | Ch.....ne La....he Subscribers Only |
| Head of Content | Ga.....le J....es Subscribers Only |
| Creative Direction - Content | V....rie B...ard Subscribers Only |
| Content | C....le B....er Subscribers Only |
| Content | V....nt De......ers Subscribers Only |
| Content | B�....ice La....ce Subscribers Only |
| Content | R..mi L...l Subscribers Only |
| Account Services | Ca.....ne G...on Subscribers Only |
| Account Services | Is....le M....le Subscribers Only |
| Account Services | C....le S...é Subscribers Only |
| Project Management - Production | J...e Pi....te Subscribers Only |
| Agency Production | S...n .. D..é Subscribers Only |
| Motion Design | D...el Mart........doza Subscribers Only |
| Editing | N....as Br....rd Subscribers Only |
| Editing | W....am P....ot Subscribers Only |
| Photography | N....as Br....rd Subscribers Only |
| Producer | A...is D...sc Subscribers Only |
| Director | N....as Br....rd Subscribers Only |
| DOP | N....as Br....rd Subscribers Only |
| Stylism | A...ey Fo....ne Subscribers Only |
| Artistic Direction - Decor | Jea......las D...rs Subscribers Only |
| Artistic Direction - Decor | S�.....ien B...uc Subscribers Only |
| Engineering | J...ôme B....au Subscribers Only |
| Freelance | A....er .e co....e: ..n R...co C....re Subscribers Only |