Plume Labs - "Pigeon Air Patrol" by Epica Awards 2016
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| Title | Pigeon Air Patrol |
| Brief | Plume Labs set out to make the complex and often overlooked issue of air pollution more accessible and concrete for the everyday city dweller. The environmental technology company attached custom made backpack monitors to pigeons and released its air patrol squad during London rush hour. As pigeons flew around the city gathering data, users could tweet their location to get instant updates on air pollution levels in their area. |
| Agency | digitas |
| Campaign | The Pigeon Air Patrol |
| Advertiser | Plume Labs |
| Brand | Plume Labs |
| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |