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Journalist Choice
Paris, France
Karat - "KARAT: long history – short story" by Epica Awards 2016

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TitleKARAT: long history – short story
BriefWhen Moscow cheese factory Karat undertook the first rebranding in its century-long history, it redesigned products that were familiar to every Russian. The new version retained only the colour codes of different cheese types. An extremely complex design system evolved into simple iconic signs inspired by the Soviet suprematist art movement of the early 20th century. It’s a modern approach to retro heritage.
Agency
Campaign KARAT
Advertiser Karat
Brand Karat

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PostedNovember 2016
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Packaging, Branding & Design
Creative Director A...ey F...ev Subscribers Only
Copywriter F..a Ku.....ov Subscribers Only
Art Director N...ta I...ov Subscribers Only
Illustrator N...ta I...ov Subscribers Only
Graphic Designer N...ta I...ov Subscribers Only