Title | DXP |
Brief | Pizzas sloppily delivered by moped may soon be a thing of the past. Introducing the Domino’s DXP pizza delivery car. It’s equipped with a built-in warming oven to keep customers’ pizzas hot on the road, as well as a custom compartment for dipping sauces, napkins, utensils and drinks. The exterior features a light that brightens the ground when the car is parked to help drivers step safely around the vehicle, and an “Out For Delivery” roof light that tells everyone when the vehicle is en route to hungry customers. |
Agency | CP+B |
Campaign | DXP |
Advertiser | Domino's Pizza |
Brand | Domino's |
Posted | November 2016 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Problem | Subscribers Only |
Media Type | Case Study |