Youngs Brewery - "Signs with Stories" by Epica Awards 2016
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| Title | Signs with Stories |
| Brief | Every Young’s pub has its own story and is unique to its local community. The mission was to create signs with stories for pubs with a soul. Working with selected illustrators, the designers handcrafted 120 signs that were unconventional and idiosyncratic, yet refreshingly modern. Each one told a story: “The Castle” sign reflects the pub’s history as a theatre through stage lights, while “The Albion” sign in Fleet Street was created using traditional linocut techniques to reflect the area’s past in print and publishing. |
| Agency | Jones Knowles Ritchie (JKR) |
| Campaign | Signs with Stories |
| Advertiser | Youngs Brewery |
| Brand | Youngs Brewery |
| Posted | November 2016 |
| Story | Subscribers Only |
| Media Type | Case Study |
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