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Haute Dogs - "Würst branding"

Make Lemonade Leuven, Belgium

Awards

596

Brand: Haute Dogs
Country: Belgium

Advertiser: Würst

Title	Würst branding
Brief	By turning hot dogs into haute dogs, celebrity chef Jeroen Meus wanted to take an ordinary street snack to new culinary heights. The agency came up with the name Würst: a bold brand name that called for a typographic logo exuding austerity, clarity and strength. An umlaut was added for extra distinctiveness and “Germanic effect”. It was also distilled into a typographic brand icon. The illustrations and collages were inspired by the work of German graphic arts master Albrecht Dürer.
Agency	Make Lemonade
Campaign	Würst branding
Advertiser	Würst
Brand	Haute Dogs
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Posted	November 2016
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Packaging, Branding & Design