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DNB - "Girls Invest"

Try Reklamebyrå

Try Reklamebyrå Oslo, Norway

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4638

This ad is part of the ACT Responsible Collection

Brand: DNB
Country: Norway

Advertiser: DNB Bank

Title	Girls Invest
Brief	The ones who run the world are the ones who own it. And Norway is certainly not owned by women. To shatter the illusion of Norwegian equality, and more importantly to encourage women to start investing, this film uses an iconic female anthem: Beyoncé's "Run the World (Girls)". Yet there was one crucial change. With Beyoncé’s permission, the agency stripped the word “girls” from the lyrics. In the film, men dance to the song. Because men own 80% of all stock in Norway. And you can't run the world if you don't own it. Girls: invest!
Agency	Try Reklamebyrå
Campaign	Girls Invest
Advertiser	DNB Bank
Brand	DNB
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	120 seconds
Soundtrack	Subscribers Only
Production Company	..w L..d Subscribers Only
Director	S...la Jo.....on Subscribers Only
Advertising Manager	M...e O...n Subscribers Only
Production Service Company	N...da Subscribers Only