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Epica Awards

Journalist Choice
Paris, France
Zurich Connect - "Protect The Love" by Epica Awards 2019

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TitleProtect The Love
BriefThere are no laws in Italy that protect LGBT+ people from homophobic insults. Those entrusted to protect them do nothing but foment contempt, and all of this hate gets poured into social networks. Zurich Connect, one of Europe’s leading insurance companies, transformed this hate into support with Protect The Love. For every offensive comment found on social networks, Zurich Connect donated €1 to to projects that champion the LGBT+ community. Haters had never been so useful: the more they hated, the more they donated.
Agency
Campaign Protect The Love
Advertiser Zurich Connect
Brand Zurich Connect

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PostedNovember 2019
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