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Epica Awards

Journalist Choice
Paris, France
MCPU - "We Believe" by Epica Awards 2022

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TitleWe Believe
BriefEaster is about the victory of life over death. It’s a holiday for those who believe.We believe that Ukraine will recover and cultural buildings will be rebuilt and renovated.There is a tradition in our country to paint Easter eggs with ornaments — “pysanka”. Each region has its own sacral ornament and symbols: life, growth, eternity, spirituality, creativity.In time of Easter we launched the We believe project to fundraise money for the reconstruction of Ukrainian cultural heritage objects and buildings. Within the project we created a series NFT illustrations of Ukrainian traditional Easter eggs on the Ethereum blockchain and dedicated them to cities that resist Russian aggression. Each NFT Easter egg is dedicated to one of the affected cities and has a unique ornament characteristic of the corresponding region of Ukraine.Collectors who purchase Ukrainian NFT Easter eggs were encouraged to share their images during the Easter holidays to show support for Ukraine and introduce Ukrainian symbols and traditions to as many people as possible globally.
Agency
Campaign We Believe
Advertiser Ministry of Culture and Information Policy of Ukraine (MCPU)
Brand MCPU

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PostedNovember 2022
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