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Estonian Society of Hematologists - "Bloody Fingerprints (Board)"

Tabasco

Tabasco Tallin, Estonia

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726

This ad is part of the ACT Responsible Collection

Brand: Estonian Society of Hematologists
Country: Estonia

Advertiser: Estonian Society of Hematologists

Title	Bloody Fingerprints (Board)
Brief	We've all had a paper cut. But what if the seemingly innocent bleeding doesn't stop? Even a tiny paper cut may cause fatal consequences to a person with haemophilia.April 17 is International Haemophilia Day. To raise awareness, we used on that day newspaper as a tool to show the severity of the disease.Bloody fingerprints followed the reader from the first page to the end of the publication, where there was an ad with an explanation and a call to notice people with this illness.
Agency	Tabasco
Campaign	Bloody Fingerprints
Advertiser	Estonian Society of Hematologists
Brand	Estonian Society of Hematologists
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Posted	November 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Entrant Company	T....co Subscribers Only
Kerstin Raidma	Cr....ve Di....or Subscribers Only
Tarmo Sikk	Co.....ter Subscribers Only
Karl Kristjan Kits	de....er Subscribers Only
Mart Erman	de....er Subscribers Only
Jakko Pitk	de....er Subscribers Only
Inga Prosinga	de....er Subscribers Only
Kaspar Kallaste	de....er Subscribers Only