Mercedes-Benz - "A19 Car Park Showroom (120s)" by Epica Awards 2023
Filter results by
Mercedes-Benz - "A19 Car Park Showroom (120s)"
- Brand: Mercedes-Benz
- Country: Thailand
- Advertiser: Daimler AG
| Title | A19 Car Park Showroom (120s) |
| Brief | Summary: In order to promote the new A19 motor show booth location of Mercedes-Benz and generate buzz leading up to the Bangkok International Motor Show, Thailand’s biggest automotive show, we launched an awareness campaign that strategically utilized high-traffic car parks in popular shopping malls throughout Bangkok. We created an immersive experience for potential customers by setting up a number of pop-up Mercedes-Benz A19 Car Park Showrooms in the A19 parking spots of the malls’ parking lots to capture the attention of passersby and build top-of-mind awareness for the A19 motor show location. Results:Location recognition and recall were achieved, helping drive hundreds of thousands of visitors to the Mercedes-Benz booth at the motor show.• 40 impressions• 14 million earned PR value• 21% increase in footfall to Mercedes-Benz motor show booth from 2022-2023• Mercedes-Benz became the #1 best-selling luxury car brand at the motor show |
| Agency | BBDO Bangkok |
| Campaign | A19 parking lots |
| Advertiser | Daimler AG |
| Brand | Mercedes-Benz |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | T....rn Bo.....ate . T..m . Th....nd Subscribers Only |
| Creative Director | R..k F...o . T..m . Th....nd Subscribers Only |
| Creative Group Head | Su....rk Si......sri . T..m . Th....nd Subscribers Only |
| Art Director | To....on Sri......nik . T..m . Th....nd Subscribers Only |
| Team x Thailand & HUB SEA I Lead | Si.....at Run.......kul . T..m . Th....nd Subscribers Only |
| Account Manager | A..a Ch......ong . T..m . Th....nd Subscribers Only |
| Senior Account Executive | Aj.....eya P...ma . T..m . Th....nd Subscribers Only |
| Account Executive | T...a Ch.....ej . T..m . Th....nd Subscribers Only |
| Agency Producer | Y..a B....an . T..m . Th....nd Subscribers Only |
| Production House | 888......ons . T..m . Th....nd Subscribers Only |
| Director | Pi.....at Pr......ech . 888......ons Subscribers Only |
| Executive Producer | S....na Ke.....han . 888......ons Subscribers Only |
| Photographer | Kr......kon nan.......pon . 888......ons Subscribers Only |
| DOP 1 | Th.....hai San......rat . 888......ons Subscribers Only |
| DOP 2 | Ja....ng A...ri . 888......ons Subscribers Only |
| Editor | Po....on Su......ang . 888......ons Subscribers Only |
| Colorist | T...n Tha.......siri . 888......ons Subscribers Only |