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Epica Awards

Journalist Choice
Paris, France
Verein Vinzenzgemeinschaft St. Stephan - "VinziRast gets you back on your feet. For 20 years." by Epica Awards 2023

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TitleVinziRast gets you back on your feet. For 20 years.
BriefHow can the public’s attention be directed towards something most people try to ignore? A difficult question with a simple answer: create a design that cannot be ignored and draws in every passer-by’s gaze. The “Glowing Wanderers” were nearly impossible to overlook at night, and as soon as curiosity led people to approach, they were met by a QR-code that led to a website. There, the people found information about VinziRast, its work, and its cause, as well as heartfelt stories of former homeless people.With this campaign, visibility and discussion were brought to a topic that often remains invisible and unspoken in modern societies.
Agency
Campaign VinziRast gets you back on your feet!
Advertiser N/A
Brand Verein Vinzenzgemeinschaft St. Stephan

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Media Type Television
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