epica-awards logo Epica Awards

Epica Awards

Journalist Choice
Paris, France
7-Eleven - "Roasts for Rivals" by Epica Awards 2024

Filter results by

TitleRoasts for Rivals
BriefBefore other coffee shops open, 7-Eleven is open for them. Through the retail promotion Roasts For Rivals, 7-Eleven offered free coffee to rival coffee shop baristas who came in wearing their uniforms before other coffee shops opened. After all, 7-Eleven is the only coffee spot consistently open for America’s early workers.While the in store promotion was experienced by competitors, the message was seen by many. The campaign lived on busy commuter routes and rival baristas became walking billboards with 7-Eleven cups in-hand. This helped spread the message that 7-Eleven is the only place for great coffee 24 hours a day.The program ran from 4AM to 7:11AM between April 7th through 11th in the place that 7-Eleven pioneered to-go coffee 60 years ago – Long Island, New York. This kicked off the brand’s 60 years of to-go coffee campaign, which will run nationally through to the end of the year.
Agency
Campaign Roasts For Rivals
Advertiser 7-Eleven
Brand 7-Eleven

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Media Agency D...su . Subscribers Only