tentree - "Following Wildfire" by Epica Awards 2024
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| Title | Following Wildfire |
| Brief | "Following Wildfire" is an AI-powered tool that scans social media images for early signs of wildfire.Executing on the project’s vision required a coalition of creative and technological forces.Technology: At the heart of this initiative is our proprietary algorithm, designed to scan major social media platforms for images tagged with #FollowingWildfire and other popular outdoors hashtags and locations. It detects signs of wildfires, such as smoke or flames, particularly in images from areas where human activity is prevalent, then integrates this data with regional weather and vegetation conditions to assess the risk and potential spread of fires. Trained specialists review these detections, ensuring accuracy and reliability before alerting the local fire authorities.Digital User Experience: Our priority was a seamless user experience. Users simply tag their photos as they normally would, and our system does the rest. The dedicated Following Wildfire website offers an immersive, sound-guided journey, providing vital information about wildfire impacts and prevention. It also features a 3D map of potential wildfire risks, offering a dynamic and engaging user interface, fostering a deeper connection to the cause.Supporting Channels: To amplify our reach, we leveraged PR as well as traditional and digital media channels and influencers, encouraging Canadians to participate and share their photos while they’re in the outdoors, by using the #FollowingWildfire hashtag. |
| Agency | Dentsu Creative |
| Campaign | Following Wildfire |
| Advertiser | tentree |
| Brand | tentree |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| Client | t....ee Subscribers Only |
| Co-founder & CEO | D....ck E...ey Subscribers Only |
| Senior Brand Director | W...y K...ta Subscribers Only |
| Creative Agency | D...su Cr....ve C...da Subscribers Only |
| CEO | S....en K...y Subscribers Only |
| President & Chief Creative Officer | J...an Do....te Subscribers Only |
| Chief Strategy Officer | R...k B....sk Subscribers Only |
| Chief Client Officer | D....ra Ge.....is Subscribers Only |
| Executive Creative Director | R..n E..n Subscribers Only |
| Executive Creative Director | M...me S...é Subscribers Only |
| SVP, Studio & Operations | K....ie F...pp Subscribers Only |
| VP, Client Management | J...e D..a Subscribers Only |
| Executive Producer | C....ia ..r Subscribers Only |
| Director, Broadcast and Content | ..b L...r Subscribers Only |
| Account Manager | C..e Bo.....ne Subscribers Only |
| SVP, Communications | K..e Do....ki Subscribers Only |
| Director, Communications | L..a G...le Subscribers Only |
| Brand Strategist | L...y Su.....and Subscribers Only |
| Media Agency | iP.....ct Subscribers Only |
| Chief Client Officer | T...ey J....on Subscribers Only |
| Group Account Director | L...a H...s Subscribers Only |
| Senior Planner | D...ka S...h Subscribers Only |
| President | N...le B...n Subscribers Only |
| SVP, Head of Future Investment | M...a Gi.....on Subscribers Only |
| VP, Partnership & Media Compliance | K...ta F....no Subscribers Only |
| Technical development | Re.....or Subscribers Only |
| CTO | ..x R...n Subscribers Only |
| Lead Developer | ..c P....bo Subscribers Only |
| Head of Production | S...n C...in Subscribers Only |
| Producer | R..n K...y Subscribers Only |
| Creative Direction / User Interface Design | G...n Ca....uw Subscribers Only |
| Creative Developer | R...er .e B...é Subscribers Only |
| 3D Production | C...os G...ia Subscribers Only |
| Front End Developer | S...i .u Subscribers Only |
| Project manager / Research | K..i S...i Subscribers Only |
| Audio | C...er A...o Subscribers Only |
| Audio Design | J..n B...k Subscribers Only |
| Audio Production | J...e N..f Subscribers Only |
| Editorial | S...ts Ed.....al Subscribers Only |
| Editor | N..k C....an Subscribers Only |
| Producer | P...be L....er Subscribers Only |
| Executive Producer | Ma.....ie G....in Subscribers Only |
| Editorial | D....ng C...ur &...; ..X Subscribers Only |
| Motion Graphics | J...s R..d Subscribers Only |
| Online Producer | W..l Cu.....ell Subscribers Only |
| Sound / music | G....on M...c Subscribers Only |
| Senior Producer | Ni....as S..w Subscribers Only |
| Executive Producer / Partner | K...y Mc.....ey Subscribers Only |
| PR | P..p &...; Cir......nce Subscribers Only |
| Creative Director, PR | L....ay M....ck Subscribers Only |
| Account Manager, PR | Je....er Du....re Subscribers Only |
| Account Coordinator, PR | G...r R...x Subscribers Only |
| PR | ..S Subscribers Only |
| President | E...e G....ou Subscribers Only |
| Account Manager, PR | Je....er A...n Subscribers Only |
| Media | B....ps Subscribers Only |
| Media | C...s Subscribers Only |
| Media | P..t M...a Subscribers Only |
| Media | S....ng Subscribers Only |
| Media | ..Q Subscribers Only |
| Media | N...ve T...h Subscribers Only |
| Media | Pe....ex (..e W....er Ne....k) Subscribers Only |
| Media | T...s Subscribers Only |
| Media | S....fy Subscribers Only |
| Media | B..l M...a Subscribers Only |
| Media | ..C Subscribers Only |