Milano Pride - "The Sound of Pride" by Epica Awards 2024
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Milano Pride - "The Sound of Pride"
Awards
1- Brand: Milano Pride
- Country: Italy
- Advertiser: Milano Pride
| Title | The Sound of Pride |
| Brief | The pride flag, the universal symbol created to represent the LGBTQIA+ community in the world, is now even more inclusive because those who cannot see the rainbow can hear it. Through a scientific process that "captures" the frequencies of the pride flag's colours and transforms them into a piece of music. A quantum biophysicist was involved and through a multispectral camera translated the acoustic frequencies normally inaudible from the colours, into a sound signal. Then the frequencies were decoded and sonified into a real anthem, thanks to the Orchestra Sinfonica di Milano it was premiered at the Milano Pride Parade and then played all over the world. |
| Agency | TBWA\ITALIA |
| Campaign | The Sound of Pride |
| Advertiser | Milano Pride |
| Brand | Milano Pride |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | M...o P...no Subscribers Only |
| Creative Director | Vi....ia Ap....la Subscribers Only |
| Creative Director | F...k G....ni Subscribers Only |
| Creative Supervisor | S....no Lo....di Subscribers Only |
| Senior Art Director | M....na Ma.....hi Subscribers Only |
| Art Director | L..a At.....io Subscribers Only |
| Art Director | E..a .e ..o N...o Subscribers Only |
| Copywriter | A....na Pi.....se Subscribers Only |
| Chief Strategy Officer | M...el A...ni Subscribers Only |
| Senior cultural strategist | Fr.....ca C...ia Subscribers Only |
| Digital Director | F...o Al.....na Subscribers Only |
| Social Media Director | G..a D�.....anno Subscribers Only |
| Junior Social Media Specialist | Be....ce B....ci Subscribers Only |
| Creative Executive Producer & Project Manager | Cr....na Ma....ca Subscribers Only |
| Onfield Producer | F...o Bel......ine Subscribers Only |
| Music Production company | H...n T...h M...c Subscribers Only |
| Video Production Company | RO.....LM Subscribers Only |
| Producer | M...o M...i Ch....mi Subscribers Only |
| Director | T....so P..i Subscribers Only |
| Assistant Director | Gi....ni Ba....ta Ba.....ri Subscribers Only |
| Production & digital factory | Si......ine Subscribers Only |
| Creative production studio | Si.....ie Subscribers Only |
| VFX | P...na Subscribers Only |
| Video Projections Studio | K...ka S...io Subscribers Only |
| Audio Post & Production | ..e ..g Subscribers Only |
| Voice Talent | I...ia E...to Subscribers Only |