Call Me - "Speaking of..." by Epica Awards 2024
Filter results by
Call Me - "Speaking of..."
- Brand: Call Me
- Country: Denmark
- Advertiser: Call Me
| Title | Speaking of... |
| Brief | The "Speaking of..." campaign addresses the insight that 25% of Danish men rarely engage in deep conversations, which can lead to isolation and mental health struggles. To tackle this, we designed a campaign that naturally fits into men's everyday lives, using humor and familiar activities to encourage genuine connections. By embedding the phrase "speaking of..." into relatable contexts like sports, DIY projects, and hobbies, the campaign offered non-intrusive conversation starters, fostering deeper bonds without feeling preachy. Through authentic storytelling and the repeated use of "speaking of..." across multiple media, we created a ripple effect, prompting men to reflect on their friendships and reconnect meaningfully. This campaign not only supports Call me's mission to promote valuable relationships but also strengthens its position as a socially responsible brand. |
| Agency | Brandhouse / Subsero |
| Campaign | Speaking of... |
| Advertiser | Call Me |
| Brand | Call Me |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | T...e Qv.....ard Subscribers Only |
| Senior Copywriter | ..j E....up Subscribers Only |
| Senior Account Manager | L..e Ka....up Subscribers Only |
| Client Director | T...as He.....rd Subscribers Only |
| Graphic Designer | ..e M...el Subscribers Only |
| Digital Designer | L...e S....ng Subscribers Only |
| Art Director | W....am B....ed Subscribers Only |
| Film Director | Ch.....an B...er Subscribers Only |
| Editor | M...el H..f An....en Subscribers Only |
| Producer | ..m R...al Subscribers Only |
| Concept Developer | J...e R..z Subscribers Only |