Movistar - "Sharenting, the musical" by Epica Awards 2024
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Movistar - "Sharenting, the musical"
- Brand: Movistar
- Country: Argentina
- Advertiser: Telefónica
| Title | Sharenting, the musical |
| Brief | We found an opportunity in one of the events that gathers the most sharenters per square meter: school plays and musicals. These pedagogical events for children, where the overexposure multiplies, can be turned into a creative platform to engage both children and parents in a fun and educational way, promoting responsible sharing of children's material on social media.With that insight in mind, we leveraged the power of storytelling through a school musical and created a relatable scenario where children taught their oblivious parents about online safety. |
| Agency | VML (formerly VMLY&R) |
| Campaign | Sharenting, Movistar/Movistar |
| Advertiser | Telefónica |
| Brand | Movistar |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Length | |
| Nino Goldberg | C...f Cr....ve O....er L...M Subscribers Only |
| Victoria Cole | ..O Ar.....na Subscribers Only |
| Rafael Quijano / Dario Gonzalez | ..O Ar.....na Subscribers Only |
| Daniel Felix / Maximiliano Pugliese | Cr....ve Di....or Subscribers Only |
| Tatiana Dobosz / María Mercedes Esposito | Co.....ter Subscribers Only |
| Macarena Sanchez / Catalina Menendez / Zoe Vitale | ..t Di....or Subscribers Only |
| Fernando Rossini | H..d .f ..t Subscribers Only |
| Solana Viton | ..t L..d Subscribers Only |
| Josefina Espil / Marcelo Fontao | H..d .f pr.....ion Subscribers Only |
| Daniela Rivero | Pr.....ion M....er Subscribers Only |
| Marina Carranza / Lucia Spratt / Williams Morales | An.....r/ E...or Subscribers Only |
| Delfina Scalise | Cr....ve Op.....ons Subscribers Only |
| Fabiana Antonelli | C...f C...nt &...; St....gy O....er Subscribers Only |
| Belén Yusso | C...nt Se....es Di....or Subscribers Only |
| María José Zuccarelli | A....nt Su.....sor Subscribers Only |
| Ayelén Rodriguez Trinta | A....nt Ex.....ve Subscribers Only |
| Fabiola Zerpa | B...d St....gy L..d Subscribers Only |
| Lourdes Toledo / Shana Luz Napolitano | B...d St......sts Subscribers Only |
| Silvina Coto | H..d .f C....nt &...; C...s St....gy Subscribers Only |
| Estefania Pezzutti | C....nt &...; C...s St.....ist Subscribers Only |
| Noelia Varejao | C....nt M....er Subscribers Only |
| Alejandro Francolini | C...f M....ch O....er Subscribers Only |
| Juan Simon | T..h M....er Subscribers Only |
| Diego Ferrero | S...d L..d Subscribers Only |
| Javier Corra | T..h L..d Subscribers Only |
| Rodrigo Molina Rudich | Fr....nd De.....er Subscribers Only |
| Federico Hollweck | P....ct M....er Subscribers Only |
| Julian Heredia / Maximiliano Leeb | Sy.....ns Subscribers Only |
| Almendra Ogdon | Ad......ing ..d B...d M....er . MO....AR Subscribers Only |
| Agustina Iparraguirre | H..d .f B...d ..d Ad......ing . MO....AR Subscribers Only |
| Mayra Huertos | B...d A....st . MO....AR Subscribers Only |