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Journalist Choice
Paris, France
"Here Comes the Sun" by Epica Awards 2024

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TitleHere Comes the Sun
BriefScandinavian summers are often quite chilly, which is why Swedes are eager to catch the warm sunlight when summer finally arrives. However, sunlit areas fill up quickly, often leaving shaded outdoor seating and furniture unused. With "Here Comes the Sun," IKEA promoted its outdoor furniture while helping people enjoy more sunlight. By creating a scaled-up version of the NISSEDAL mirror with a built-in GPS-controlled motor, sunlight was reflected onto outdoor seating at cafés and restaurants that would otherwise remain in the shade. This innovative solution, which went on tour for a week at three handpicked locations in central Stockholm, allowed people to spend more time in the sun while showcasing IKEA’s outdoor furniture. The entire campaign was captured in a film and shared online, helping the initiative gain global traction and attention.
Agency
Campaign Here Comes the Sun
Advertiser IKEA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Outdoor/Out of Home
Length
Art Director M...al Si.....icz Subscribers Only
Copywriter R....rd B...ow Subscribers Only
Art Director ..a Wa....rk Subscribers Only
Account Manager A..a No......rfs Subscribers Only
Client Director S...ia Wa......son Subscribers Only
Creative Director D...el V....no Subscribers Only
Film Director C...os D..z Ca....co Subscribers Only
Producer J...na N....on Subscribers Only
Strategist S...ra L...e Subscribers Only
Head of Planning J...er W....er Subscribers Only
Graphic Designer A..a Fo....rg Subscribers Only
Motion Designer N...e A...n Subscribers Only
PR R....na H...ld Subscribers Only