COOP Store Brand - "Old Milk" by CRESTA 2019
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| Title | Old Milk |
| Brief | Sometimes "best before" dates on food are misleading, causing a lot of unnecessary food waste. The best way to tell whether something is really bed is to give it a sniff. To demonstrate this, Co-op and its agency created Old Milk: a perfume that smells exactly like milk gone bad. Developed by a genuine perfumer, the fragrance was the core of a PR campaign that generated debate about food waste. |
| Agency | Edelman |
| Campaign | Old Milk |
| Advertiser | Coop |
| Brand | COOP Store Brand |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Agency (& City) | E....an De.....vo Subscribers Only |
| Creative Director(s) | R...us K...r Subscribers Only |
| Copywriter(s) | A..a W....ll Subscribers Only |
| Art Director(s) | S...n K...t, Se.....an B....nén Subscribers Only |
| Chief Creative Officer | M....as R...e, S...an R...e Subscribers Only |
| Account Director | J....im E...t B...én Subscribers Only |
| Senior Media Supervisor | S...e Se.....rg Subscribers Only |
| Senior Content Strategist | J...s A...om Subscribers Only |