Difflam - "Cat" by Kinsale Shark Advertising Festival 2023
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| Title | Cat |
| Brief | We created a set of light-hearted characters that personified the most common sore throat symptoms, positioning the product to also treat less serious sore throat issues. And we did it with bucketloads of charm. The character design is intentionally tangible, a beautifully hand-crafted clay and 3D illustration, evoking the physical feelings of the sore throat symptoms they represented. With a brutally simple approach, the creative helped warm up a usually frosty and grey time of year, diverting from a typically clinical style of pharma/health advertising. |
| Agency | VML |
| Campaign | The Usual Sorespects |
| Advertiser | Viatris |
| Brand | Difflam |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Agency | VM.....p;R Subscribers Only |
| Executive Creative Director | M..k R...fe Subscribers Only |
| Creative Director | Ch......her J...e Subscribers Only |
| Senior Creative | ..m R..s Subscribers Only |
| Senior Creative | L..m R....er Subscribers Only |
| Designer Director | D....ic F...n Subscribers Only |
| Senior Project Manager | P..l Gi.....ie Subscribers Only |
| Producer | P...a S...l Subscribers Only |
| Strategy Director | ..t F....am Subscribers Only |
| Business Director | E..c G...er Subscribers Only |
| Account Director | S...ie K....ch Subscribers Only |
| Artist Agent | A...t P...a Subscribers Only |
| Illustrator | H...on Ch....ie Subscribers Only |
| Media Agency | H...s Subscribers Only |
| Client Partner | G...me Ma....ws Subscribers Only |
| Associate Director | N...la M...er Subscribers Only |
| Manager | L...en A...s Subscribers Only |
| Account Executive | A..x S...h Subscribers Only |