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London, United Kingdom
Show Racism The Red Card - "Fabric of England" by Advertising Creative Circle Awards 2023

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TitleFabric of England
BriefCold hard data - it’s not normally visual, tangible, or interesting for the average person on the street. But in this project, we unearthed data that could help fight a problem plaguing football: Racism.There’s no bigger sporting event than the World Cup. And this idea tapped into the entire England fan base during the 2023 tournament with a powerful message – one that fought against racism, as well as acting as a totem for the nation to rally behind and feel proud of.Introducing ‘Fabric of England’, a unique football shirt constructed from the national shirts of 14 countries linked to the England squad. The patchwork quilt design acts as a visual infographic raising awareness and educating people to the rich diversity that makes up not just the squad but the nation as a whole, reframing the conversation in an engaging, innovative and visually arresting way.
Agency
Campaign Fabric of England
Advertiser Show Racism The Red Card
Brand Show Racism The Red Card

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