mediaschool logo Mediaschool

Grand Prix Stratégies de la Publicité

Creative Award
Boulogne-Billancourt, France
Amazon Echo - "Amazon - Claire, Amazon Echo" by Grand Prix Stratégies de la Publicité 2019

Filter results by

TitleAmazon - Claire, Amazon Echo
BriefIn June 2018, FF Paris is assisting the launch of the Amazon connected speaker Amazon Echo in France via a TV film, in the middle of the Pride month.The film was aired in June, during Pride Month, in an effort to anchor Amazon's commitment to the promotion of togetherness.In a country like France where the subject of homosexuality is still being debated, coming out is an an important time for all young homosexuals, and it is often difficult to find the right words to announce it to their family and friends. The vocation of the Amazon Echo via Alexa artificial intelligence, is to gather and reconnect families through a technology integrated into the life of a household: without occupying hands or eyes.That's how Claire, an 18-year-old high school student, who doesn't know how to come out to her parents, will familiarize herself with Alexa, and find a way to do her coming out thanks to one of the device's features.The music at the end of this film is the famous hit song from 1967 : "J'aime les Filles" from Jacques Dutronc. On this popular song, the singer claims his love to every girl on earth, like a true Don Juan. The very "macho" undertones of the lyrics become interesting when played by a girl in the context of a coming out, stressing on the universality of love.
Agency
Campaign Amazon - Claire, Amazon Echo
Advertiser Amazon
Brand Amazon Echo

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
Media Type Television & Cinema
Executive Creative Director O....er Le....re Subscribers Only
Associate Creative Director E....ne R...ux Subscribers Only
Copywriter Ga....er Le.....ur Subscribers Only
Production Company .A ..C P...s Subscribers Only
Art Director L..e L...ir Subscribers Only
Agency Producer S...i B...k Subscribers Only
Managing Director L...el Be.....at Subscribers Only
Account Director M...a Y....ua Subscribers Only
Director X...er Gi....li Subscribers Only
Director of Photography (DOP) Y...ck .e S..x Subscribers Only
Editor An......hie B..n Subscribers Only
Executive Producer De....ne G...rin Subscribers Only
Sound ..E S...d Pr.....ion Subscribers Only