2014 The Loeries Award Winners

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2014 Loerie Awards - Grand Prix - Outdoor Media
Media Innovation

A Rainbow for the #RainbowNation

AGENCY: FCB Johannesburg
BRAND: 46664/Coca-Cola
CATEGORY: Outdoor Media
AWARD: Grand Prix

2014 Loerie Awards - Grand Prix - Mobile Applications & Sites
Digital & Interactive

Oju

AGENCY: One Kingdom Creative Studio
BRAND: Mi-Fone
CATEGORY: Mobile Applications & Sites
AWARD: Grand Prix

2014 Loerie Awards - Grand Prix - Media Campaign
Communication Design

#UNLEARN

AGENCY: Grid Worldwide Branding (Pty) Ltd
BRAND: ANTI EST.
CATEGORY: Media Campaign
AWARD: Grand Prix
ADVERTISER: ANTI EST

2014 Loerie Awards - Gold - Effective Creativity
Effective Creativity

Intersection

AGENCY: FoxP2
BRAND: Ster Kinekor
CATEGORY: Effective Creativity
AWARD: Gold
ADVERTISER: Sterkinekor

2014 Loerie Awards - Gold - Tactical use of Newspaper
Print Communication

Project English

AGENCY: Joe Public
BRAND: One School at a Time
CATEGORY: Tactical use of Newspaper
AWARD: Gold
ADVERTISER: One Shool at a Time

2014 Loerie Awards - Craft Gold - TV Crafts - Special Visual Effects
TV, Cinema, Crafts

South Pole

AGENCY: MullenLowe South Africa
BRAND: Prudential
CATEGORY: TV Crafts - Special Visual Effects
AWARD: Craft Gold
ADVERTISER: Prudential Financial, Inc.

2014 Loerie Awards - Campaign Gold - PR Communication Campaign
Events & PR

A Rainbow for the #RainbowNation

AGENCY: FCB Johannesburg
BRAND: 46664/Coca-Cola
CATEGORY: PR Communication Campaign
AWARD: Campaign Gold

2014 Loerie Awards - Gold - Single Medium
Media Innovation

A Rainbow for the #RainbowNation

AGENCY: FCB Johannesburg
BRAND: 46664/Coca-Cola
CATEGORY: Single Medium
AWARD: Gold

2014 Loerie Awards - Craft Gold - TV Crafts - Best Use of Licensed Music
TV, Cinema, Crafts

Share a Coke with Bobby

AGENCY: FCB Johannesburg
BRAND: 46664/Coca-Cola
CATEGORY: TV Crafts - Best Use of Licensed Music
AWARD: Craft Gold
ADVERTISER: Coca-Cola Company

2014 Loerie Awards - Campaign Gold - Newspaper Advertising
Print Communication

Kurt

AGENCY: Ogilvy South Africa
BRAND: Bose
CATEGORY: Newspaper Advertising
AWARD: Campaign Gold
ADVERTISER: Bose Corporation

2014 Loerie Awards - Campaign Gold - Newspaper Advertising
Print Communication

Elvis

AGENCY: Ogilvy South Africa
BRAND: Bose
CATEGORY: Newspaper Advertising
AWARD: Campaign Gold
ADVERTISER: Bose Corporation

2014 Loerie Awards - Campaign Gold - Newspaper Advertising
Print Communication

James

AGENCY: Ogilvy South Africa
BRAND: Bose
CATEGORY: Newspaper Advertising
AWARD: Campaign Gold
ADVERTISER: Bose Corporation

2014 Loerie Awards - Gold - TV & Cinema Commercials - above 90s
TV, Cinema, Crafts

Kevin

AGENCY: Ogilvy South Africa
BRAND: Topsy Foundation
CATEGORY: TV & Cinema Commercials - above 90s
AWARD: Gold
ADVERTISER: Topsy Foundation

2014 Loerie Awards - Craft Gold Campaign - Original Music & Sound Design
Radio Communication

Grandma

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: Flights Centre
CATEGORY: Original Music & Sound Design
AWARD: Craft Gold Campaign
ADVERTISER: Flights Centre (SA) PTY Ltd.

2014 Loerie Awards - Craft Gold Campaign - Original Music & Sound Design
Radio Communication

Grandpa

AGENCY: TBWA\Hunt\Lascaris Johannesburg
BRAND: Flights Centre
CATEGORY: Original Music & Sound Design
AWARD: Craft Gold Campaign
ADVERTISER: Flights Centre (SA) PTY Ltd.

2014 Loerie Awards - Gold - Single Medium
Media Innovation

Cinema Crime Scene

AGENCY: Ireland | Davenport
BRAND: Fox International Channels
CATEGORY: Single Medium
AWARD: Gold
ADVERTISER: Fox International Channels

2014 Loerie Awards - Gold - Alternative Media & Field Marketing
Media Innovation

Licence To Live

AGENCY: Y&R Cape Town
BRAND: Caltex
CATEGORY: Alternative Media & Field Marketing
AWARD: Gold
ADVERTISER: Chevron Corporation

2014 Loerie Awards - Gold - Publication Design: Book; Magazine & Newspaper Design
Communication Design

Fonts For The Future

AGENCY: BBDO South Africa
BRAND: Fonts For The Future
CATEGORY: Publication Design: Book; Magazine & Newspaper Design
AWARD: Gold
ADVERTISER: Fonts For The Future

2014 Loerie Awards - Craft Gold - Design Crafts - Typography
Communication Design

Fonts For The Future

AGENCY: BBDO South Africa
BRAND: Fonts For The Future
CATEGORY: Design Crafts - Typography
AWARD: Craft Gold
ADVERTISER: Fonts For The Future

2014 Loerie Awards - Campaign Gold - Design Mixed-Media Campaign
Communication Design

Fonts For The Future

AGENCY: BBDO South Africa
BRAND: Fonts For The Future
CATEGORY: Design Mixed-Media Campaign
AWARD: Campaign Gold
ADVERTISER: Fonts For The Future