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EFFIE France

Effectiveness Award
Paris, France
Intermarché - "L'amour l'amour" by EFFIE France 2018

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TitleL'amour l'amour
BriefOn a shopping trip to French supermarket with his mates, a young man is smitten by one of the cashiers. She looks alarmed by his choice of junk food, so over the coming weeks he tries to impress her by stocking up on vegetables and fresh fruit. As his diet changes, he becomes quite the gourmet. Arriving at the supermarket full of hope, he sees that she’s not at her regular seat. He is crestfallen – until his pal spots her, waiting outside. The sweethearts ride off together. The romantic song "L'amour, l'amour" by Marcel Mouloudji plays a key role in this spot about a young man who changes his diet so he can win the heart of a supermarket cashier.
Agency
Campaign L'amour l'amour
Advertiser Intermarché
Brand Intermarché

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