IKEA - "The Candual" by Art Directors Club of Europe 2023
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| Title | The Candual |
| Brief | We created the Candual. The first manual that you can turn into a candle. And sent it to 10.000 Swiss households as a surprise with their online orders and to share light and warmth in fairly dark times. Addionally we invited the recipients to celebrate the Swedish Lucia feast by sharing footage of their lit candles on social media.The Candual was added to online orders in the first week of December, so we made sure it would be there before the 13th – the date of the Lucia feast. It reached 10.000 households and due to the online-celebration of Lucia on Social Media using our Canduals we achieved a total reach of 104.000 people in Switzerland. |
| Agency | TBWA\Switzerland AG |
| Campaign | The Candual |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | M...el W...el Subscribers Only |
| Creative Director | R..o C....nt Subscribers Only |
| Art Director | M..k L...y Subscribers Only |
| Senior Copywriter | M....as B..t Subscribers Only |
| Group Account Director | N...a S...kl Subscribers Only |
| Account Manager | ..a K...ler Subscribers Only |
| Production | A...s M...r Subscribers Only |