Recruitment - "Big Mac" by Art Directors Club of Europe 2024
Filter results by
| Title | Big Mac |
| Brief | Nearly every McDonald's employee was a guest first. And they were served their products with looking at the product's frontside. To activate & recruit these people for a job at McDonald's we just flipped these iconic products and show their backside – the side they would be seeing, if they worked at McDonald's. Our CTA: Switch sides. |
| Agency | TBWA\Switzerland AG |
| Campaign | Switch Sides |
| Advertiser | McDonald's |
| Brand | Recruitment |
| Date of First Broadcast/Publication | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Chief Creative Officer | M...el W...el Subscribers Only |
| Creative Director | R..o C....nt Subscribers Only |
| Art Director | M....le K...a Subscribers Only |
| Group Account Director | N...a S...kl Subscribers Only |
| Account Director | M...el M....rle Subscribers Only |
| 3D/CGI | Cl.....ape Subscribers Only |
| Media | ..D S....iz Subscribers Only |