Art Directors Club of Europe

Creative Award

Barcelona, Spain

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Baloise - "Grand Theft Insurance"

Publicis Media GmbH

Publicis Media GmbH Düsseldorf, Germany

Awards

496

Brand: Baloise
Country: Germany

Advertiser: Baloise

Title	Grand Theft Insurance
Brief	In Los Santos, the setting of the video game GTA 5, accidents and property damage happen every minute - it's clearly the most dangerous city in the world. The ideal place for Baloise to demonstrate its claims settlement expertise. We therefore opened a Baloise branch on the largest private role-playing game server in Switzerland and hired two insurance agents to broker virtual insurance policies with real benefits for gamers.
Agency	Publicis Media GmbH
Campaign	Grand Theft Insurance
Advertiser	Baloise
Brand	Baloise
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Gaming