2022 Effie Awards Europe Award Winners

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2022 European Association of Communications Agencies - Gold - Sustained Success

Kevin the carrot returns

AGENCY: McCann UK
BRAND: Aldi
CATEGORY: Sustained Success
AWARD: Gold
ADVERTISER: Aldi

2022 European Association of Communications Agencies - Gold - Best of Europe: Positive Change

Toy Rescue

AGENCY: TBWA\PARIS
BRAND: Dagoma
CATEGORY: Best of Europe: Positive Change
AWARD: Gold
ADVERTISER: Dagoma

2022 European Association of Communications Agencies - Gold - Best of Europe: Small Budget

Toy Rescue

AGENCY: TBWA\PARIS
BRAND: Dagoma
CATEGORY: Best of Europe: Small Budget
AWARD: Gold
ADVERTISER: Dagoma

2022 European Association of Communications Agencies - Gold - Best of Europe: Business-to-business

The Connected Island

AGENCY: Boys and Girls
BRAND: Three
CATEGORY: Best of Europe: Business-to-business
AWARD: Gold
ADVERTISER: Three

2022 European Association of Communications Agencies - Gold - Positive Change Europe: Social Good - Non-Profit
2022 European Association of Communications Agencies - Gold - FMCG

Enter Frank

AGENCY: Grey London
BRAND: Pringles, Xbox
CATEGORY: FMCG
AWARD: Gold
ADVERTISER: Pringles, Xbox

2022 European Association of Communications Agencies - Gold - Best of Europe: Retail

Crispy

AGENCY: Havas Paris
BRAND: KFC
CATEGORY: Best of Europe: Retail
AWARD: Gold
ADVERTISER: KFC

2022 European Association of Communications Agencies - Gold - Best of Europe: Positive Change

Don't Ever Leave Me

AGENCY: Ogilvy
BRAND: Lacta
CATEGORY: Best of Europe: Positive Change
AWARD: Gold
ADVERTISER: Mondelez International

2022 European Association of Communications Agencies - Gold - Best of Europe: Positive Change

Stop femicide!

AGENCY: Dziadek Do Orzechow
BRAND: Women's Right Centre
CATEGORY: Best of Europe: Positive Change
AWARD: Gold
ADVERTISER: Women's Right Centre

2022 European Association of Communications Agencies - Gold - Best of Europe: FMCG

Heavily Accented

AGENCY: Ogilvy Spain
BRAND: Cruzcampo
CATEGORY: Best of Europe: FMCG
AWARD: Gold
ADVERTISER: Heineken

2022 European Association of Communications Agencies - Gold - Positive Change Europe: Social Good - Non-Profit

#flutwein - Our Worst Vintage

AGENCY: Seven.One AdFactory
BRAND: AHR Valley
CATEGORY: Positive Change Europe: Social Good - Non-Profit
AWARD: Gold
ADVERTISER: AHR Valley

2022 European Association of Communications Agencies - Gold - Best of Europe: Positive Change

Empty Chairs

AGENCY: Uncle Grey
BRAND: Børns Vilkår
CATEGORY: Best of Europe: Positive Change
AWARD: Gold
ADVERTISER: Børns Vilkår

2022 European Association of Communications Agencies - Gold - Best of Europe: Small Budget

Empty Chairs

AGENCY: Uncle Grey
BRAND: Børns Vilkår
CATEGORY: Best of Europe: Small Budget
AWARD: Gold
ADVERTISER: Børns Vilkår

2022 European Association of Communications Agencies - Gold - Media Strategy & Idea

Tender words: using empathy to fuel media strategy

AGENCY: Ogilvy Germany
BRAND: Milka
CATEGORY: Media Strategy & Idea
AWARD: Gold
ADVERTISER: Mondelez International

2022 European Association of Communications Agencies - Silver - Positive Change Europe: Social Good - Non-Profit

Live 1000 Lives

AGENCY: MullenLowe UK
BRAND: NHS
CATEGORY: Positive Change Europe: Social Good - Non-Profit
AWARD: Silver
ADVERTISER: NHS - National Health Service

2022 European Association of Communications Agencies - Silver - Best of Europe: Sustained Success
2022 European Association of Communications Agencies - Silver - Best of Europe: Crisis Response / Critical Pivot

Comédiens Confinés

AGENCY: Buzzman
BRAND: Burger King
CATEGORY: Best of Europe: Crisis Response / Critical Pivot
AWARD: Silver
ADVERTISER: Burger King

2022 European Association of Communications Agencies - Silver - Best of Europe: Small Budget

The Shop That Nearly Wasn't

AGENCY: The Brill Building
BRAND: Breakthrough Cancer Research
CATEGORY: Best of Europe: Small Budget
AWARD: Silver
ADVERTISER: Breakthrough Cancer Research

2022 European Association of Communications Agencies - Silver - Best of Europe: Positive Change

The Shop That Nearly Wasn't

AGENCY: The Brill Building
BRAND: Breakthrough Cancer Research
CATEGORY: Best of Europe: Positive Change
AWARD: Silver
ADVERTISER: Breakthrough Cancer Research