Verena International Co., Ltd. - "Capture" by Cristal Media & ADvertising Summit 2017
Filter results by
| Title | Capture |
| Brief | An amusing spot from Thailand. Verena's Sure is a dietary supplement that helps weight control by “blocking” fat. The idea is brought to life through this story of a nit-picking highway patrol cop: a familiar figure and a running joke to Thais. Two men are flagged down by the cop because they are apparently transporting fat. It soon transpires that they’re inside local celebrity Woonsen, who has taken Sure. The men are confused but eventually one of them asks: “Is this an ad?” The cop nods. Mystery solved. Verena's Sure is a food supplement that "captures" fat. In this amusing metaphor, motorists find themselves flagged down by a strict traffic cop; a familiar figure and a running joke among Thais. When they are deemed too "fatty" and banned from going any further, the travellers finally realise that they're trapped in the body of glamorous Thai celebrity Woonsen, who has just taken some Sure. |
| Agency | McCann Worldgroup Thailand |
| Campaign | Capture |
| Advertiser | Verena International Co., Ltd. |
| Brand | Verena International Co., Ltd. |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Production Company | Phenomena |
| Art Director | Su....ai Toe.......pong Subscribers Only |
| Copywriter | W....an Tho......iri Subscribers Only |
| Production Company Producer | P...da Ng......ong Subscribers Only |
| Art Director | su.....as j....ma Subscribers Only |
| Executive Creative Director | W....an Tho......iri Subscribers Only |
| Executive Creative Director | Su....ai Toe........pong Subscribers Only |
| Creative Group Head | su.....as j....ma Subscribers Only |
| Business Director | J...pa Bir.......tana Subscribers Only |
| Account Director | R...in Akka.........anich Subscribers Only |
| Chief Executive Officer (CEO) | Y...n Mu....ng Subscribers Only |
| Art Director | Na.....ut Chu......ong Subscribers Only |
| Agency Producer | S....an Ba......hol Subscribers Only |
| Director | Th.....hai Sor.......hai Subscribers Only |