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Cristal Media & ADvertising Summit

Creative Award
Boulogne Billancourt, France
Dove - "Image Hack Case Study" by Cristal Media & ADvertising Summit 2017

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TitleImage Hack Case Study
BriefWhat is a beautiful woman? Most advertising would lead you to believe that she is an object and that her beauty is unattainable. For a dose of reality, Dove hacked the industry from the inside and worked with five award winning photographers to capture real beauty. They uploaded photos to the largest stock image site in the world, tagged as “beautiful women”. Soon, search results for “beautiful woman” produced a more balanced representation of beauty. As the trend caught on, photographers contributed their own images. Dove ran ads, challenging agencies and brands to participate in redefining beauty.
Agency
Campaign Image_Hack Case Study
Advertiser Unilever
Brand Dove

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