Tierschutzverein München - "Adoptify (120s)" by The New York Festivals Advertising Awards 2018
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| Title | Adoptify (120s) |
| Brief | Did you know that dogs have their own taste in music? A shelter in Germany partnered with Spotify to create a new way of adopting shelter dogs. Like electronic music? So does Ray, a black and white french bulldog. When users listened to music on Spotify, video banners popped up featuring a pup with the same taste in beats. Adoption requests saw a 340% bump and all featured dogs found homes. The program has been wildly popular and animal shelters between Berlin and Bogota are working to implement Adoptify. |
| Agency | Serviceplan Campaign X |
| Campaign | Adoptify |
| Advertiser | Tierschutzverein München e.V. |
| Brand | Tierschutzverein München |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Production Company | Ne....st G..H . ... .G Subscribers Only |
| Global Chief Creative Officer | Al.....er S...ll Subscribers Only |
| Creative Managing Partner Germany | Ma....as H....ck Subscribers Only |
| Managing Creative Director | Ha.....ter S...er Subscribers Only |
| Creative Director | Lu....rd H..l Subscribers Only |
| Copywriter | Ko....ia S...ko Subscribers Only |
| Art Director | M....el ..x Subscribers Only |
| Copywriter | L..n M....li Subscribers Only |
| Account Director | Ko.....ze K....ch Subscribers Only |
| Technical Director | F...x Ko......der Subscribers Only |
| Technical Director | He....ch P...er Subscribers Only |
| Director | L..s .e M..a Subscribers Only |
| Executive Producer | M...y F....er Subscribers Only |
| Executive Producer | A...tt Gr.....ck Subscribers Only |
| Executive Producer | M..k S....dt Subscribers Only |
| Production Company Producer | N...le Os.....ier Subscribers Only |
| S...ia D...s Subscribers Only | |
| Editor | J...ne M...r Subscribers Only |
| Editor | P...a S....er Subscribers Only |