Ruh Fighting Championship - "The National Sport of Kazakhstan" by KIAF 2024
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| Title | The National Sport of Kazakhstan |
| Brief | Kazakhstan has been engulfed by a wave of domestic violence. Most men in Kazakhstan ignore this problem and prefer don’t speak about it. But the thing they really care and love to talk about is ultimate fighting sports! We created an innovative approach to reach directly male audience only to talk on the topic among those who are interested in ultimate fighting sports.We moved domestic violence from the kitchen to the professional MMA-Ring, announcing a provocative first ever in Kazakhstan Men vs Women fight. Transforming domestic violence from a silent tragedy into a loud public dialogue. |
| Agency | GForce/Grey |
| Campaign | The National Sport of Kazakhstan |
| Advertiser | Ruh Fighting Championship |
| Brand | Ruh Fighting Championship |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Social Media |
| Length | |
| General Director | Y...ya T....na Subscribers Only |
| Executive Creative Director | Ye....iy Ko....ev Subscribers Only |
| Creative Group Head | R...ta Mu....va Subscribers Only |
| Creative Group Head | R...el Im......zov Subscribers Only |
| Creative Group Head | V...or Y....ov Subscribers Only |
| Art Director | M...m S...ov Subscribers Only |
| Graphic Designer | A....im Tu.....va Subscribers Only |
| MOTION DESIGN | Al....dr F....ov Subscribers Only |
| Account Director | An......iya I....va Subscribers Only |