GSK Glaxosmithkline - "Breath of life" by TCF Awards 2021
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| Title | Breath of life |
| Brief | GlaxoSmithKline created the first ever COPD self-testing tool in collaboration with a renowned Pulmonologist and a popular Chinese blowing-ink artist. Smartphone users start by picking a tree style and flower color. When a deep breath is forcefully exhaled, the microphone records the sound of breath to produce a sound wave ౼ which is represented by an artistic tree. Users with poor results are encouraged to undergo a hospital check-up and hopefully diagnose COPD early on. |
| Agency | McCann Health |
| Campaign | Breath of life |
| Advertiser | GlaxoSmithKline |
| Brand | GSK Glaxosmithkline |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| VP,Head of Innovation Products BU, GSK China | S...an C..n Subscribers Only |
| President, McCann Health Greater China | C...ie .o Subscribers Only |
| Global Chief Creative Officer,McCann Health Global | M..t Ea....od Subscribers Only |
| Executive Creative Director,McCann Health Shanghai | W...y C..n Subscribers Only |
| Associate Creative Director,McCann Health Shanghai | S...on .u Subscribers Only |
| Senior Art Director,McCann Health Shanghai | Y...ao W..g Subscribers Only |
| Copy Writer,McCann Health Shanghai | D...er C..n Subscribers Only |
| Business Director,McCann Health Shanghai | L...a Z..u Subscribers Only |
| Senior Account Manager,McCann Health | B....ly B..o Subscribers Only |
| Chief Strategy Officer, McCann HealthGreater China | H...y S..n Subscribers Only |
| Planning Director, RX, McCann Health Greater China | Se.....a, Pr.....raj Subscribers Only |
| Deputy Operation Director,McCann Health Shanghai | A..y ..n Subscribers Only |
| Creative Service Manager,McCann Health Shanghai | L..u Z...g Subscribers Only |
| Content Manager,Craft Shanghai | R...n S..n Subscribers Only |
| Editor,Craft Shanghai | A...e F..g Subscribers Only |
| Backend Developer,Craft Shanghai | T...or .i Subscribers Only |