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PHNX Awards

Creative Award
Paris, France
Mars Petfood - "Perfect search board" by PHNX Awards 2020

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TitlePerfect search board
Agency
Advertiser Mars LLC
Brand Mars Petfood
Date of First Broadcast/Publication 2019 / 4
Product Perfect Fit
Story What do “cat balcony”, “GPS collar” and “cat nanny” have in common? To attract attention to the Perfect Fit brand and make users acquainted with the “Feed. Move. Play” philosophy, we bought the most unpopular search queries encouraging the responsible owners who found them. The activation quickly picked up pace. Users started searching for unpopular queries learning more about our philosophy and getting gifts allowing to take better care of their pets.
Alexey Fedorov Executive Creative Director
Sofya Tsytkina Senior Art Director
Petr Martyuk Copywriter
Natalia Tsyganova Managing Director
Anastasia Dubrovskaya Client Services Director
Anastasia Babuchenko Account Director
Yuriy Marin Digital Producer
Vera Zgurskaya Junior Strategic Planning Manager