GATORADE - "GATORADE CASO AUDIO 02" by PHNX Awards 2020
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| Title | GATORADE CASO AUDIO 02 |
| Agency | Sancho BBDO |
| Campaign | UNPAID PRODUCT SHOT |
| Advertiser | Pepsico |
| Brand | GATORADE |
| Date of First Broadcast/Publication | 2019 / 6 |
| Product | GATORADE |
| Story | There is a reality: hiring the biggest soccer stars and having them drinking Gatorade on a huge advertising campaign would costs millions of dollars; so how can we have James, Cuadrado, Mina, Zapata and all the celebrities of the Colombia National Team? That’s why we invite Colombians to do it for us, in real time, during the most expensive broadcasts of all, Colombia’s matches in the 2019 Copa America. We leverage on the live broadcasts to invite people to photograph the players while they were drinking Gatorade, and to share the photos on their own social networks to win the same squezeer that the professionals use on the pitch. Unpaid Product Shot. This would have been an extremely expensive campaign… if we had paid the image rights of the players, the production of the material and the investment in media. But with the help of the Colombians we co-create the PRODUCT SHOTS using the best and the most expensive players, and the best thing is that we pay for them with squezeers. Cost per Squezeer: $ 1. |
| Length | |
| CCO | Hugo Corredor - Giovanni Martínez - Sergio León - Mario Lagos |
| Executive Creative Director | Daniel Álvarez - Diego Contreras |
| Creative Director | Andrés Estrada - José Hérnandez - Andrés Lancheros |
| Copywriter | Miguel Leal - Juan Diego Rivera |
| Art Director | Fabio Uribe -Sandra Guzmán - Juan David Pérez |
| Digital Content | Daniela Osorio |
| CM | David Preciado |
| Head of Business | Nicolás Duarte |
| Business Manager | Alejandro Gómez |
| Monpozt / production company | Carolina Ángel |
| Monpozt / production company | Demetrio Alexiades |