Title | The Secret Supporter Board |
Agency |
CJ/Worx
|
Campaign |
The Secret Supporter
|
Advertiser |
Dutch Mill Group
|
Brand |
Dutch Mill
|
Date of First Broadcast/Publication |
2020 / 4
|
Product |
Dutch Mill
|
Story | Dutch Mill, a popular drinking yogurt brand in Thailand, always gives health benefits, energy, and freshness to Thai teenagers. Also, Dutch Mill wants to help Thais happily survive during COVID-19 quarantine in real life or even in the game. For the 1st time in Thailand by using an in-game interactive campaign, Introducing THE SECRET SUPPORTER, Dutch Mill sends the army of DutchMill girls joined a popular survival shooting game with the special missions. No Violence, No competition, they simply deliver in-game health care packages, providing survival boxes, to boost the player’s power. Focusing on creating health benefits to refresh any players, to make gamers healthier than ever before. |
Chief Creative Officer |
Saharath Sawadatikom |
Executive Creative Director |
Saharath Sawadatikom |
Creative Director |
Natkanate Ruengrujmethakul |
Art Director |
Saharath Sawadatikom, Natkanate Ruengrujmethakul, Pemika Yosakrai |
Copywriter |
Satawat Tangpuangporn |
Social Media Art Director |
Pemika Yosakrai |
Senior Social Media Copywriter |
Worawut Sengsoon |
Project Manager |
Benjawan Sengtee, Jennisa Alisha |
Managing Director |
Chawana Keeratiyutamonkul |
Business Consultant & Client Service Director |
Warapan Pornphichitpan |
Account Manager |
Wongsakorn Ubolsawadi |
Account Executive |
Anchalee Tiyapornchai |
Business Consulting Director |
Nichapat Ratanapraphat |
Strategic Planner |
Suphaphich Nittayasak |
Digital Media Planner |
Thanakorn Sangchan |