Dutch Mill - "The Secret Supporter Board" by PHNX Awards 2020

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TitleThe Secret Supporter Board
Agency
Campaign The Secret Supporter
Advertiser Dutch Mill Group
Brand Dutch Mill
Date of First Broadcast/Publication 2020 / 4
Product Dutch Mill
Story Dutch Mill, a popular drinking yogurt brand in Thailand, always gives health benefits, energy, and freshness to Thai teenagers. Also, Dutch Mill wants to help Thais happily survive during COVID-19 quarantine in real life or even in the game. For the 1st time in Thailand by using an in-game interactive campaign, Introducing THE SECRET SUPPORTER, Dutch Mill sends the army of DutchMill girls joined a popular survival shooting game with the special missions. No Violence, No competition, they simply deliver in-game health care packages, providing survival boxes, to boost the player’s power. Focusing on creating health benefits to refresh any players, to make gamers healthier than ever before.
Chief Creative Officer Saharath Sawadatikom
Executive Creative Director Saharath Sawadatikom
Creative Director Natkanate Ruengrujmethakul
Art Director Saharath Sawadatikom, Natkanate Ruengrujmethakul, Pemika Yosakrai
Copywriter Satawat Tangpuangporn
Social Media Art Director Pemika Yosakrai
Senior Social Media Copywriter Worawut Sengsoon
Project Manager Benjawan Sengtee, Jennisa Alisha
Managing Director Chawana Keeratiyutamonkul
Business Consultant & Client Service Director Warapan Pornphichitpan
Account Manager Wongsakorn Ubolsawadi
Account Executive Anchalee Tiyapornchai
Business Consulting Director Nichapat Ratanapraphat
Strategic Planner Suphaphich Nittayasak
Digital Media Planner Thanakorn Sangchan