WhatsApp - "Check It Before You Share It" by PHNX Awards 2021
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| Title | Check It Before You Share It |
| Agency | Creative X |
| Campaign | WhatsApp Check It Before You Share It |
| Advertiser | |
| Brand | |
| Date of First Broadcast/Publication | 2020 / 6 |
| Product | |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Story | Transforming the forward icon into a search icon to stop the spread of misinformation by empowering the WhatsApp community from within our UX. Problem/Background: Misinformation is a huge problem around the world. But during the COVID 19 pandemic, this problem becomes even more serious and detrimental. And with over 2 billion users on our platform, WhatsApp was responsible for keeping them safe from the spread of misinformation and while keeping them updated about the credibility of news, articles, links, frequently forwarded messages etc. shared on WhatsApp. While WhatsApp is encrypted and no one, including WhatsApp can see what our users message inside the app, we can gather the data when a message is forwarded too many times to contribute to spread of misinformation—another pandemic... |
| Media Type | Case Study |
| Head of Creative | Rodrigo Moran |
| Global Creative Directors | André Felix and Lucas Heck |
| ACD/ Art Director | Belém Márquez |
| ACD/ Copywriter | Soham Chatterjee |