Taiwan Alzheimer's Disease Association - "REmemory Case Film" by PHNX Awards 2023
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| Title | REmemory Case Film |
| Agency | Ogilvy Taiwan |
| Campaign | REmemory |
| Advertiser | Taiwan Alzheimer's Disease Association |
| Brand | Taiwan Alzheimer's Disease Association |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia. |
| Media Type | Web Film |
| Length |
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