Cat Pain IQ - "Cat Pain IQ Board" by PHNX Awards 2023
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| Title | Cat Pain IQ Board |
| Agency | Ogilvy Health |
| Campaign | Cat Pain IQ |
| Advertiser | Zoetis |
| Brand | Cat Pain IQ |
| Date of First Broadcast/Publication | 2022 / 10 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Background Every day, cats are robbed of their best lives by a common, yet often overlooked disease: osteoarthritis (OA) pain. Nearly 40% of cats suffer from it in silence, yet most of their owners don't know how to spot its signs. So we asked ourselves: what If there was a way to interpret what cats were feeling so they could get the help they need? The answer was Cat Pain IQ. 32 million householding in the US have cats. 40% of cat owners who recognize QA pain signs. 50% of cat owners who recognize OA pain signs in their cat were motivated to visit their vets. Idea Cat Pain IQ uses the power of Al to analyze a cat's movements for signs of OA pain. While rigorous testing went into training the technology, the result is simple. To use the app, owners simply take a video of their cat. The Al analyzes it, and the results are automatically shared with them and their vets. |
| Media Type | Case Study |
| Medical Lead Feline Pain | Joyce Login - DVM, CPH |
| DACVS | B. Duncan X. Lascelles - BSc, BVSc, PhD, FRCVS, CertVA, DSAD(ST), DECVS |
| DACVB | Margaret Gruen - DVM, MVPH, PhD |