Financial Times - "Financial Times - 130 Years of being pink and fearless" by PHNX Awards 2023
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| Title | Financial Times - 130 Years of being pink and fearless |
| Agency | Orange Panther Collective |
| Campaign | Financial Times - 130 Years of being pink and fearless |
| Advertiser | Financial Times |
| Brand | Financial Times |
| Date of First Broadcast/Publication | 2023 / 1 |
| Product | Financial Times |
| Business Sector | Newspapers, Magazines, Books |
| Story | The Financial Times stands out for its pink pages and its no-nonsense approach. This new campaign tells the story of why the paper’s sheets are pink in the first place. By sharing this insight into the legacy of the FT, we leant on its heritage to showcase the brand’s signature journalistic style and solidify its position as a bold, unique and premium news provider. A compelling example of leaning on brand heritage in order to build trust. |
| Media Type | Web Film |
| Length | |
| Brand | Financial Times (FT) |
| FT Global Brand Director | Tia McPhee |
| FT Creative Director | Kati Lopez |
| Agency | Orange Panther Collective |
| Creative Director | Russ Weaver |
| Copywriter | Tim Dobbs/Tim Braithwaite |
| Strategy Partner | Lorna Burt |
| Client Partner | Simon Hewitt |
| Account Director | Laura Gilbert |
| Project Director | Dan Savidge |
| Production Company | Partizan |
| Animation studio | H5 |
| Animation Director | Claire Palliser |
| Editing & Compositing | Simon Hervieu |
| Graphic Designers | Amélie G. Pauline Levy |
| Color Grading | Machine Molle |
| Executive Producer | Duncan Gaman, Federico Matarazzo |
| Producer | Leo Green |
| Sound | Jungle |