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Creative Award
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Grupo Estratégico PAE - "Morning After Island (Long version)" by PHNX Awards 2023

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TitleMorning After Island (Long version)
Agency
Campaign Morning After Island
Advertiser Grupo Estratégico PAE
Brand Grupo Estratégico PAE
PostedApril 2023
Business Sector Institutional/Public Interest/Non-Profit Org.
Story In furtherance of women’s rights in Honduras, Grupo Estratégico PAE, working with Ogilvy Honduras, has launched a multinational campaign seeking to overturn the 2009 decree banning the sale, and distribution—and severe penalties for using—emergency contraception pills. Since the ban, more than 350,000 underage Honduran girls have given birth. This led to the creation of “Morning After Island", a campaign built off the striking imagery of multiple Honduran women who are forced to journey out to international waters and stand on a small wooden platform to take a medication that, anywhere else on the continent, she could buy and use legally.
Media Type Case Study
Length
Creative Team
Creative Team
Creative Team
Communication & Strategy
Communication & Strategy
Chief Creative Officer
Chief Creative Officer
Global Director of Creative Excellence
Regional Director of Creative Excellence
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Creative Director
Head of Strategic Planning
Head of Communications
Copywriter
Video Editor
Public Relations Director
Account Director
Creative Director
Creative Director
Production Company 14 al Centro Latam