Wonther - "Raise the Finger" by PHNX Awards 2024
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| Title | Raise the Finger |
| Brief | Wonther is a Portuguese jewelry brand. On International Women's Day 2023, Wonther invited everyone to show a finger to the gender inequality that still exists in the world of work, with a provocative web film manifesto that says “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.” |
| Agency | Coming Soon |
| Campaign | Raise the Finger |
| Advertiser | Wonther |
| Brand | Wonther |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Jewelry |
| Tagline | Happy Women's Day |
| Story | On International Women's Day 2023, the jewelry brand Wonther invites everyone to show a finger to the gender inequality that still exists in the world of work. With this provocative action, Wonther challenges everyone to show their dissatisfaction with gender inequality which is still rooted in our society with this web film manifesto: “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.” |
| Media Type | Web Film |
| Length | |
| Creative Director | Marcelo Lourenço |
| Creative Director | PEDRO BEXIGA |
| Copywriter | Marcelo Lourenço |
| Art Director | PEDRO BEXIGA |
| Production Company | SHOW OFF FILMS |
| Executive Production Director | Margarida Nina |
| Director of Photography (DOP) | Ricardo Magalhaes |
| Executive Producer | Alexandre Montenegro |
| Executive Producer | TAMIRIS MONTENEGRO |
| Producer | Filipa de Almeida |
| Producer | Alexandre Papin |
| Post Production | MOLA POST |
| Post-production Supervisor | Joana Ribeiro |
| Post-production Supervisor | LUCIANO OTANI |
| Edition | Gustavo Janz |
| Sound | MUTE |
| Sound Producer | Victor Mingates |