Fundación Cardiológica Argentina - "Sing The News" by PHNX Awards 2024
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| Title | Sing The News |
| Agency | BeautifulBeast |
| Campaign | Sing The News |
| Advertiser | Fundación Cardiológica Argentina |
| Brand | Fundación Cardiológica Argentina |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | In 2023, Argentina faced a period of unprecedented stress and uncertainty. The value of money was decreasing, political maneuvers were rampant, and the upcoming presidential elections only added to the anxiety and worry of the people. The situation was dire, and something needed to be done. But amidst all this chaos, there was a glimmer of hope. The Argentine Cardiology Foundation partnered with Maimónides University to create the Cardiac Risk Index - a revolutionary algorithm that measures and predicts the risk of heart attacks based on daily exposure to news about the economy and elections. To combat the stress that was taking a toll on the people of Argentina, the Foundation partnered with radio stations and the renowned group Fábrica de Canciones to create songs with the most heart-stopping news of the day. These radio spots were created in real-time, every day, to put a smile on people's faces during these trying times. We urged listeners to join us in reducing the levels of stress and anxiety in Argentina because we can all come together to care for our hearts and well-being. |
| Media Type | Case Study |
| Length | |
| Market | Argentina |
| Executive Creative Director | Diego Duprat |
| Chief Creative Officer | Flor Leibaschoff |
| Chairman | Ceo Plano Feminino Ong |
| Chairman | Aldo Quevedo |
| Audio Post | Deaf Mule |
| Account Supervisor | Victoria Acosta |
| Copywriter | Thiago Mangini |
| PR | Ana Gambacini |
| Music | Fábrica de Canciones |