Chevrolet - "Fawazir Episode 1" by PHNX Awards 2024
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| Title | Fawazir Episode 1 |
| Campaign | Fawazir |
| Advertiser | General Motors |
| Brand | Chevrolet |
| Date of First Broadcast/Publication | 2023 / 3 |
| Story | Chevrolet created Fawazir, captivating 4-part series that entertainingly disguised road safety lessons into four riddles, presented during the holy month of Ramadan. This approach aimed to engage young audiences on TikTok, blending the tradition of Fawazir—riddles that have been a part of Arab culture since the 1960s—with modern storytelling and safety awareness. By presenting these riddles, Chevrolet not only honored a beloved Ramadan tradition but also addressed the critical issue of road safety in a manner that resonated and captivated their target audience. |
| Length | |
| General Manager | Nima Askari |
| Executive Creative Director | Andrej Arsenijevic |
| Senior Integrated Director | Stuart Randall |
| Regional Strategy Director | Ali Marashi |
| Senior Arabic Copywriter | Abdulkader Asfari |
| Creative Technologist | Mihailo Rsumovic |
| Art Director | Rawan Bakri |
| Account Manager | Alessandra Ziade |
| Brand Advertising Manager - Chevrolet | Sara El-Esnawy |
| Digital Manager - Carat | Danielle Makarem |
| Global Business Lead GM & CEO | Grant Theron |
| EVP Global Director Content | Jeff Beverly |
| CCO Global Markets | Matt Canzano |
| Content Creator | Yohan Dmonte |
| Senior English Copywriter | Paul Bond |
| Senior Graphic Designer | Walid Abu El Ala |
| Editor | Ayman Hussain |
| Social Media Executive | George Saade |
| Senior Social Media Manager | Noura Khadam |
| Head of Social | Nael Girgis |
| Social Media Strategist | Haidar Khatoun |
| Digital Project Executive | Yasmeen Bano |
| Art Director | Haneen Chaarawi |
| General Manager - MRM | Julian Storeton West |
| Account Director | Disha Mahbubani |
| Senior Manager - Weber Shandwick | Millie Roberts |
| Senior Account Manager - MRM | Anamarija Vuko |
| Senior Associate - Weber Shandwick | Hadi El Damer |
| Media Planner - Carat | Marlo Rodil |
| General Manager - Carat | Alexandra De Smet |
| Producer - Craft | Jessica Younes |
| Social Media Specialist - General Motors | Sami Kabbarah |
| Digital Marketing Manager - General Motors | Hania Elsoh |
| Creative Director - Très Content | Ingrid Bawad |
| Managing Partner - Très Content | Noor Dagher |
| Creative Agency Partner - TikTok | Said Cassim |
| Client Partner - Automotive - TikTok | Fahad Mughal |
| Client Resolutions Manager - TikTok | Robert Vaz |