Göteborg Energi - "Do Less for the Climate" by PHNX Awards 2024
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| Title | Do Less for the Climate |
| Agency | Welcom |
| Campaign | Do Less for the Climate |
| Advertiser | Göteborg Energi |
| Brand | Göteborg Energi |
| Date of First Broadcast/Publication | 2023 / 10 |
| Business Sector | Energy & Water Authorities, Utilities |
| Story | At the peak of the climate issue, the Swedish energy company Göteborg Energi made an unexpected move with a provocative message. Instead of talking about everyone needing to do more for the climate, Göteborg Energi flipped the script and said: Do less! By doing less – shopping less, eating less meat, using less plastic, taking fewer long-distance trips, and of course, using electricity smarter – we can actually do more for the climate. Additionally, the campaign reached an international audience, including France's largest morning show TéléMatin and delegates at the United Nations Climate Conference COP28. Results: Awareness: 71%, Knowledge: 96%, Likability: 47%, Residents of Göteborg reduced their electricity usage by 17%. |
| Media Type | Case Study |
| Length | |
| Creative Director | Jonas Sjövall |
| Copywriter | Niclas Hallgren |
| Art director assistant | Sofia Andersson |
| Account Director | Joakim Brinkenberg |
| Account Manager | Caroline Möller |